8. Survey and Form Analytics

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In-App Analytics

  1. Introduction
  2. Performance Analytics
  3. The funnel: KPIs
  4. Timeline
  5. Conversion Time
  6. Conversion Time Average
  7. Conversion vs. Abandonment
  8. Submissions Analytics
  9. Timeline
  10. Sessions before submission
  11. By country
  12. Top cities
  13. Submissions by hour
  14. Top referrers
  15. By type referrer
  16. By device category
  17. By OS
  18. By Browser
  19. Is Mobile?
  20. Interacting with In-App Analytics
  21. Enable / Disable In-App Analytics
  22. Enable / Disable In-App Analytics on the fly
  23. Advanced Settings

Introduction

Want to know how well are your forms and surveys are performing? Well, now you can do it fast and easy with the A1Surveys In-App Analytics. Get the best results from your forms and surveys, improve them to increase your conversion rates, and much more. With just a few steps, you can start tracking your forms and in real-time!

In-App Analytics offers two kinds of reports, each with a different approach:

  • Performance Analytics
  • Submissions Analytics

Performance Analytics

The Performance Analytics report lets you measure how effective is your form or survey is at converting visitors.

The funnel: KPIs

The funnel

The funnel in this report represents how many visitors make it to the next conversion stage.

  • Users: Visitors who landed on the Form. The first step in the funnel is the number of unique users that landed on the form. This number represents the total amount of people that visited the form/survey and acts as a baseline for the rest of the funnel steps.
  • Began Filling: Users who interacted with the Form.
    The next step in the funnel shows how many unique users have interacted with the form beside the users that visited your page.
    The interaction will be considered an action with any of the input fields in the form (attempting to fill them out, change them, or any other).
    This step tells you how many people made some effort to fill out this form but weren’t able to make it through to the next step (a successful conversion). We recommend looking at this segment very closely because the visitor that has made it to this step but not to the next; has displayed an interest in the form but due to confusion, form validation errors, or other reasons, decided not to go any further.
  • Conversions: Users Converted SuccessfullyThis number represents the unique users that successfully converted the form by completing every stage of the funnel.
  • Conversion Rate: This is the average number of conversions per user, shown as a percentage.

Timeline

The Timeline represents the first three indicators through the time.

Dates

These three graphs grouped the number of users, interactions and conversions in that time unit. For example, at a glance we can know that on Mondays we have more conversions than on Fridays.

Conversion Time

Conversion Time

The Conversion Time chart shows on average how much time users are spending filling out your survey or form or survey.

Conversion Time Average

Conversion Time Average

The Conversion Time Average chart shows the average time per day that users are spending filling out your form or survey.

Conversion vs. Abandonment

This chart makes a comparison between the number of conversions and the number of abandonments.

Conversion vs. Abandonment

Abandonments: This rate represents the number of unique users that interacted with the form (start filling it) but, for one reason or another, didn’t send it.

Abandonment Rate

Abandonment Rate

This chart shows you the percentage of abandonments over time.

Abandonment Rate: This is the average number of abandonments per users, shown as a percentage.

Submissions Analytics

Unlike the previous report, the Submissions Analytics report focuses on submissions and for example, let you know at a glance the number of submissions that are made in time, how many sessions are performed by your users to submit the form or which country and city have made more submissions.

Timeline

Timeline

With the Timeline you can see how many submissions are made each day.

Sessions before submission

Sessions before submissions

Each time a user visits a site, A1Surveys sets a session counter: Set to 1 on the user’s first visit, 2 on the user’s second visit, etc. So with this chart you’ll know the average number of visits by users before sending the form. This KPI will help you better understand the behavior of your users

By country

By country

The Analytics system generates a geographic map of your form’s submissions. Geographic maps can help determine top markets, the effectiveness of offline Campaignsand where to target special offers and advertisements.

A world map is shown with each country with a shade of blue.

Top cities

Top cities

Next to the World Map is a listing of the major cities where users have made a submission and the number of submissions made.

Submissions by hour

Submissions by hour

With this chart you can see the time of day that the submissions are made. Some websites will experience peaks of traffic through the day depending on the content they publish and the audience they target. For example, facebook will be busy during the evening, while a B2B website will be busier during the daytime.

Top referrers

Top referrers

This chart summarises domains that send traffic to your form or survey and the number of submissions.

By type referrer

Here you can see the number of submissions and where the participant came from.

Types:

  • internal, unknown, search, invalid, social. email

By device category

By device category

With this chart you can see the number of submissions and on which device they were made.

Categories:

  • smartphone, tablet, desktop, console, TV

By OS

With this chart you can see the number of submissions by the type of operating system.

By Browser

By Browser

Here you can see the number of submissions by the Browser.

Is Mobile?

Determine the number of submissions made from a mobile device.

In-App Analytics

In-App Analytics Charts are data driven and reactive, therefore providing instant feedback on user’s interaction.

Just click on one of the charts and the rest of them will show the segment reporting.

For example, on Analytics report click on Monday and you will see how the charts update their data.

Interacting with In-App Analytics

Enable / Disable Survey Analytics

Most of the time, you won’t have to do anything to enable form analytics. When a form is created the analytics is automatically enabled.

To disable analytics, you must:

  1. Go to the Form Manager.
  2. Click the Actions button of the Form and then Settings
  3. Change Analytics from On to Off or vice versa.
  4. Click Save.

How often are the statistics be calculated?

Analytics are updated once a day, so you will see the stats until yesterday.

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